Premium experiential retail chain designed exclusively for women
In a pioneering effort that redefines the shopping experience of Indian women, PROJECT EVE is an experiential retail chain launched in June 2017. The brand has 16 stores across metros and Tier-1 cities Bengaluru, Chennai, Pune, Hyderabad, Guwahati, Bhubaneswar, Amritsar, Surat Delhi & Mumbai. The stores spanning across 10-14,000 sqft is a unique concept in premium segment with a strong focus on independent and sophisticated women in the age group of 25-40. Project Eve is the destination store which is built around the women to provide nearly everything that a woman needs to look & feel good.
With a mission to constantly create new and innovate, the store offers impeccable experience through its elegant ambience, in-store salon – BOUNCE & Headmasters a personal stylist, plush trial rooms with lounge area along with a curated collection in apparel and beauty. Apparel collection in Indian and Western wear includes Handpicked Indian brands, exclusive international brands, Handloom brand – Swadesh and own label – Project Eve in addition to a designer line ‘Rahul Mishra for Project Eve’.
Built for the discerning woman, the store offers Jewellery, fragrances and beauty products from premium brands. Project Eve also boasts of the first time ever ‘lingerie and beauty’ Store-in-store format of Marks and Spencer and an exclusive offline presence of the celeb line ‘The Label Life’. The store also has Reliance Jewels and offer precious jewellery.
Project Eve is crafted especially around women – to celebrate her. Every aspect of the store speaks loudly for women, may it be the collection with limited sizes for exclusivity, discovery based aisle structure, international experience & ambience, high street store staff or minute detailing like twin trial room, charging dockets and express check out at beauty section. The spacious trial rooms have been thoughtfully designed to pamper women with elegance including detailing like side tables, seating space and light modes for day and evening looks.