noi stands for something beautiful every day.nspired by wanting to bring out the beauty in everyone; noi epitomizes elegant and universal style that instantly connects with women. We create carefully curated high quality garments that sophisticatedly balance comfort and style. We endeavor to meet the needs of our constantly evolving consumer whilst being a destination that informs their ideas, trends and tastes. Our constant innovations allow us to be at the cutting edge of the very latest fashion trends. We hope our classic fashion lines make you feel independent and self-confident on every occasion.We celebrate different ways, fashions, views and people.