Korea’s representative naturalism beauty brand “Innisfree” was launched by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. By 2007 the number of stores multiplied to over 100. Innisfree achieved more than KRW 100 billion in sales by 2011 and subsequently expanded the number of stores by at least 30% each year, totaling its worldwide stores to 1467 by December 2016. Out of which 1076 stores are in Korea and 391 stores globally.
Innisfree launched in India in October 2013 with the opening of its flagship store in Khan Market, New Delhi. Now Innisfree has 5 successful stores and has recently started retailing through Nykaa.com, India’s number 1 beauty e-commers website.
Innisfree has enjoyed a consistent run of hit products since 2006. This is particularly evident in 2010 when the brand launched its Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask, which went on to become million-selling products. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism.
Using only reliable ingredients obtained from pure nature and the consistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers.