Esse Owens and Muhammad Ali broke records in their adidas athletic shoes. The heart of the adidas product line is athletic shoes, but the company’s iconic three-stripe logo appears on apparel and other jock accoutrements. As the #2 maker of sporting goods worldwide behind NIKE, adidas has inked deals with football and basketball athletes, as well as the New York Yankees, and it serves golfers through its TaylorMade-adidas Golf. The company operates some 2,200 retail locations under the adidas and Reebok banners. adidas, which boasts the official match ball (named “Jabulani”) for the 2010 FIFA World Cup, expanded its business and breadth when it bought Reebokfor some $3.8 billion.
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