Biba

Location: Ground Floor, SW
 
From a mail order company in the early sixties, to a global fashion phenomenon of the early seventies, Biba was a store like no other. Fashion has mourned its loss since Biba closed its doors in 1975. Until now… Biba relaunched in September 2010, exclusively at House of Fraser. The newly revitalised Biba has taken the ethos of original Biba and reworked it for the fashion savvy of today, epitomised by the brand’s face, Brit model-of-the-moment Daisy Lowe.